Happy Monday everyone! Today I bring you a niche brand - Flormar. Below is a little piece of the brand's history:
Flormar, born in 1970’s in the city of Milan of Italy, carried all its production to Turkey in 1972’s starting a 40 years of adventure….
By increasing its success which was gained with the nail polish it entered the market; Flormar has become an irrevocable brand in women of Turkey’s nail polish choice. Taking its success a step forward after a short time beginning to operate in Turkey, Flormar started to offer its product range from blush to foundation, eye shadow to mascara, lip stick to nail polish with high quality and budget prices to its consumers.
Flormar presents hundreds of different products to every pleasure and need of its customer’s by a very large sales channel. According to the market researches, Flormar is one of the very well known and trusted domestic cosmetic brands. This is a very important proof that Flormar is a rare domestic brand that can reach to a large mass.
Flormar in International Market...
The high customer satisfaction and market leadership that Flormar achieved in the domestic market has leaded the company to expand to the international markets. Therefore Flormar who expanded to the international markets under its own name in 2000 now exports its products to more than 80 countries in 4 continents.
Reaching to the customer with 98 domestic Flormar mono brand stores and more than 200 foreign Flormar mono brand stores, Flormar adds a new one to its brand stores every passing day. Flormar also exists in more than 40.000 stores around the World by its wholesales channels. With its prestigious chain stores which are preferred during cosmetics shopping, promises women of the world beauty.
The importance of the quality in the process from the production to delivery is the reason of the trust to Flormar in the international markets. Quality understanding of Flormar is not limited to its quality control; Flormar tries to understand its consumers by the investments on R&D , works to serve them the newest and the most qualified product. The investments that are made in this area make Flormar one of most preferred brands.
Flormar products are produced in Kosan Kozmetik San. Tic. A.Ş. Gebze, TÜRKİYE facilities. Today Flormar is considered one of the strongest players in the cosmetics sector with its production areas that are spread to 15.000 and 6000 meter squared land and the capacity to produce 7 million pieces monthly.
I'm not too familiar with the brand since I have so far tried these three mono eyeshadows and two nail polishes (which I really love!) but I'm already very impressed with their products. I am not sure about official international distributors but here in Vietnam the price of these pans is around $3 each for 4g of product (which is a very generous size considering most eyeshadow pans vary from 1.5 - 2g). I have three shades: M06 (beige), M07 (dark neutral brown) and M09 (muted dusty green).
|One swipe, without primer|
|One swipe, over primer|
So far I'm very impressed with their performance given that they are matte: the product is velvety soft to the touch, pigmented, easy to blend and lasts a long time. These shades are very basic: I like to use the beige the buff out any harsh lines, brown to intensify the crease + outer corner and green as a pop of color. I'm going to purchase a few more shades to see if these quality runs across the board.